This ain't music ? a phrase you get a lot when openly admitting that you love these kind of sounds. Techno, House, Breaks? all sorts of electronic music have a strong following and a vivid scene, but every time you try to explain it to an "outsider" you get confronted with "This ain't music." In these moments we can happily agree and add "Yes, you are right, because it's so much more!" The project is supposed to be a platform for artists and audience alike to celebrate the variety and the uniqueness of electronic music in all its forms. Not limited by any categories, thoughts or prejudices this space is open, free and most of all creative. It's not just another record label. The music will be the central focus, but nowadays the electronic music scene expands in all directions and we hope that we can show you also these ways stretching from sounds to pictures and from there on to movies and arts.