The label was formed in spring of 2007 for the promotion and support of musicians working in non-standard genres of music. Beginning from deep house and minimal techno to oldschool electro. Nearly supports musicians willing to experiment with a sound and doesn't put any restrictions in creativity of their musicians. The community around Nearly Records includes various artists and photographers - beginners and already established ones. The artistic guideline is based on maximalism of an idea and is supported by various entrepreneurs in the world of music and art.