Cheap Records was founded by Patrick Pulsinger and Erdem Tunakan in the early 90s and quickly became a hotbed for Vienna's techno scene with releases by iO, Sluts'n'Strings & 909 and international artists such as Robert Hood or Mika Vainio. During the 90s Cheap became known to pioneer the use of jazz influences in electronic music with releases by B Recordings, August Engkilde or the Showroom Recordings Series.