Founded in 1997 sonig is a label tugging at the borders between digital (dsp) & analogue technology, electro-acoustic experimentation and improvisation, promoting dissent and differentiation. It aims at conceptual and organizational stratagems which can provide both a creative outlet and an accessible forum for discussion, a space in which new terms for music can be located. The artists at sonig play to their own standards, complexities, dynamics and non-linearities. There are countless musical styles and schools, there is a heavy tradition in music: all waiting to be deciphered and reconstructed by our collective efforts. Sonig stands for an extended reconsideration of what pop music has always promised but never fulfilled: individuality and nonconformity, abstract machines against trivial images.