Quentin Dupieux a.k.a. Mr. Oizo broke into the limelight when a track off his second EP '
Flat Beat' was surprisingly used for a Levis commercial in 1998. The clip, which featured a yellow stuffed animal going by the name of Flat Eric, became immensely successful and both Oizo and Eric became popular media figures over night. The hype proved both a blessing as a curse as many of Oizo's productions for
F Communications were less accessible than the hit he had become synonymous with. His debut album '
Analog Worms Attack' consisted mainly of distorted glitch-hop edits, aided by then hip hop scratcher
Feadz. Mr. Oizo however stuck to his guns and emerged from the long shadow of '
Flat Beat' as one of France's leading electronic music acts: His style had paved the way for the fidgety new rave รก la Ed Banger, and when
F Communications ran into difficulties, he promptly signed a deal with the hip Parisian label. Dupieux is also an aspiring film director - his first motion picture 'Steak' saw him collaborating with
SebastiAn and
Sebastien Tellier on the movie's soundtrack.