Mr. C, real name Richard West started MC'ing at the young age of 16 for DJs such as Jasper the vinyl junkie, Jazzy M & Ron Tom all on LWR pirate radio in London. Soon after this he became MC for Evil Eddie Richards & Colin Faver working as an MC on Kiss FM. By 1987 he produced his first deep house track on Eddie Richards Baad imprint. Started promoting acid parties in London by early 1988. By 1992 he founded Plink Plonk Records. Co-founder of The End Club and End Recordings with partners Layo & Douglas Paskin, also co-founder of Superfreq Records along side Luke VB.