Established in 2008 by Dutch DJ and stylish producer of techno, Speedy J, Electric Deluxe is more than a record label, it is platform for artists who are actively producing, performing and/or operating within any genre that is related to or influenced by techno. Along with discovering and promoting new talent, the goal of Electric Deluxe is also to promote the technological exploration and experimentation that is integral to the musical/creative process of producing techno. With artists like Chris Liebing, Tommy Four Seven, and Terence Fixmer to name but a few, Electric Deluxe strives to advance the evolution of techno as an art form as well as to educate the genre's fans about how electronic music and culture are merging in this digital age, and how this affects music's creation, distribution, intellectual property rights, etc.